Anita roddick brief biography of harper

Unsourced material may be challenged and removed. Retrieved 6 March Businesswoman, founder of The Body Shop , charity work. The business of business should not be about money, it should be about responsibility. Roddick was involved in activism and campaigning for environmental and social issues, including involvement with Greenpeace and The Big Issue.

Anita roddick brief biography of harper: Anita Roddick has many guises;

Roddick said the aim of the business was not just about making money, but using valuable ethical and moral principles in deciding how the business is run. She was involved in activism and campaigning for environmental and social issues, including involvement with Greenpeace and The Big Issue. Dame Anita Roddick, DBE 23 October — 10 September was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing beauty products that shaped ethical consumerism.

When her husband came back he too joined the business. Chichester , West Sussex, UK. She worked to develop these and other natural ingredients into products for a broader audience and in opened the first Body Shop in Brighton. The business had expanded to outlets by She discussed hepatitis C with the presenter and general practitioner , Mark Porter.

Career and Works After attending Newton Park College of Education in Bath, Avon, she taught secondary school, traveled the world, and ran small businesses with her husband. She was knighted by the Queen in The campaign evolved from a new strategic positioning developed by ethical communications consultancy Host Universal, who created the image of the naked red-haired doll, hands behind her head and wind in her hair, that became the embodiment of the campaign.

References [ edit ]. BBC News. Roddick had deep empathy for the needy.

Anita Roddick Biography (Success Story of Bath and …

Not to be confused with Andy Roddick Foundation. In she told Third Way Magazine:. It was incredibly sensuous. The most successful marketing campaign by Anita was the 16 size red haired doll named Ruby that was launched in Related pages Business people — Famous businessmen and women. Vegetarians — Famous people who have adopted a vegetarian diet.

She wanted to provide quality skincare products in refillable containers and sample sizes, all marketed with truth rather than hype. It was her travels and exposure to body rituals of women and having a first-hand experience of living with the fishing and farming communities and pre-industrialized people that gave her the edge over other dealers.

She became a successful business woman despite her humble beginnings. Retrieved 12 December